Sport has the power to capture our attention, emotion and imagination like nothing else, making sports sponsorship an unrivalled platform and vehicle for brands looking to grow. Pitch is a London-based sports marketing agency that can help your brand to harness the power of sport in your favour.
For sports sponsorship campaigns to have real measurable impact, brands must use data-driven insights to understand the sports that their target growth audience are most passionate about and create activations that they can not only resonate with, but add more to their experience as a sports fan.
Pitch gets this more than most. We were among the first specialist sports sponsorship agencies to be established in the UK in the early 2000s, when our founder noticed there was a gap in the market for dedicated sports marketeers who knew the sector inside-out. Pitch is proud to remain an industry leader today, and the only agency to have a roster that includes the world’s biggest brands, rightsholders, and media organisations in the game.
Sports sponsorship can benefit brands like yours in so many ways, from helping it to access new audiences to providing a high ROI. Allow us to delve more into these advantages below.
Working with sports teams or stars gives brands exposure to fans who may not have come across them before. With sports stars boasting large fan bases, there are big opportunities to increase brand recognition.
Sports fans are known to stick with their teams no matter what, which can’t always be said for consumers and their favourite brands. By affiliating themselves with these teams, brands can reap the rewards of such loyalty themselves.
When you combine the ability of sports sponsorship in boosting brand recognition and the loyalty new customers will have to said brand, it’s clear that there’s massive potential for sales to rise. Businesses therefore get a lot of value with this type of marketing.
The main four types of sports sponsorship are:
Although a sports sponsor will have to pay a significant amount to get an athlete, team, association or event on board with advertising its brand, it can expect to easily re-coup this with the exposure and brand loyalty it will receive in return.