Brand partnerships are collaborations between brands that want to reach new and bigger audiences. By working with a specialist brand partnerships team like Pitch, you can find the right strategic partner to ignite consumer passions and supercharge your brand potential.
For your brand partnership strategy to have its desired effect, you need to work with businesses that your values are aligned with and that there is an existing consumer passion for. If your customers aren’t bothered by your partner’s products, the brand collaboration will be unlikely to succeed.
Successful partnerships pin two brands together in a way that consumers didn’t know they needed! Offering up new and exciting products and experiences that ignite their passions.
Brand partnership services offer a variety of benefits, from a bigger reach to evolving your brand messaging. Keep reading to find out more about these advantages.
Considering you’ll be advertising each other’s products or services to your respective audiences, both you and your brand partner will reach a bigger, combined market. For example, partnering with a brand whose core audience is Gen-Z gives you a direct platform to talk to that consumer demographic.
By pooling your marketing resources, expertise and contacts together with your brand partners, you can hugely improve the efficacy of your advertising campaigns.
Brand partnerships are a great way of evolving your brand and making people passionate about it. Take Adidas’s Yeezy footwear line with Kanye West, for example, something that helped the sports brand target a more premium lifestyle audience with a passion for fashion.
As well as being aligned with those you partner with, successful brand partnerships also involve solving a problem the audience has, authenticity, clarity on each other’s objectives and the brands having complementary skill sets.
Some common examples of brand partnerships include: