Brand Partnerships

Be Better Together

Brand partnerships are collaborations between brands that want to reach new and bigger audiences. By working with a specialist brand partnerships team like Pitch, you can find the right strategic partner to ignite consumer passions and supercharge your brand potential.

Our Approach to Brand Partnerships

For your brand partnership strategy to have its desired effect, you need to work with businesses that your values are aligned with and that there is an existing consumer passion for. If your customers aren’t bothered by your partner’s products, the brand collaboration will be unlikely to succeed.

Successful partnerships pin two brands together in a way that consumers didn’t know they needed! Offering up new and exciting products and experiences that ignite their passions. 

The Benefits of Brand Partnerships

Brand partnership services offer a variety of benefits, from a bigger reach to evolving your brand messaging. Keep reading to find out more about these advantages.

A bigger reach

Considering you’ll be advertising each other’s products or services to your respective audiences, both you and your brand partner will reach a bigger, combined market. For example, partnering with a brand whose core audience is Gen-Z gives you a direct platform to talk to that consumer demographic.

Added resources

By pooling your marketing resources, expertise and contacts together with your brand partners, you can hugely improve the efficacy of your advertising campaigns.

Evolve your brand

Brand partnerships are a great way of evolving your brand and making people passionate about it. Take Adidas’s Yeezy footwear line with Kanye West, for example, something that helped the sports brand target a more premium lifestyle audience with a passion for fashion. 


What makes a successful brand partnership?

As well as being aligned with those you partner with, successful brand partnerships also involve solving a problem the audience has, authenticity, clarity on each other’s objectives and the brands having complementary skill sets.

What are the different types of brand partnerships?

Some common examples of brand partnerships include:

  • Content marketing – Content marketing involves creating relevant content that a brand’s target audience will engage with. Brands often collaborate on this, whether by co-writing articles, featuring on each other’s podcasts or creating YouTube videos together.
  • Co-branding – Multiple companies can collaborate to create a new product — or modify an existing one — in order to offer additional value to the customer. One example is the Pitch-led campaign involving watchmaker TAG Heuer, which manufactured Manchester United-themed watches to celebrate 20 years since they won the treble.
  • Distribution partnerships – This kind of partnership involves one partner agreeing to market another’s product or services through its own distribution channels.
  • Sponsorship – Sponsorship is one of the oldest forms of marketing full stop, and is typically where a brand commits funds towards an event, programme or other activity in exchange for promotional benefits. For example, carmaker Hyundai has sponsored football clubs like Chelsea, Atletico Madrid, Lyon, Hertha Berlin and AS Roma, and has had its logo on all of their shirts.
  • Influencer marketing – With this kind of brand partnership, celebrities will advertise a brand, like when ex-footballer Rio Ferdinand promoted Betfair’s #DefenderToContender campaign.

Our Expertise