About - Pitch

Pitch is the agency for brands that want to win in culture

Founded in 2002, we led the way as the UK’s first creative comms agency to specialise in sport, lifestyle and entertainment.

Since then, we have helped our clients to grow through the power of cultural relevance.

But in today’s cluttered and fragmented world, simply being on the fringes of culture isn’t enough.

To win people’s hearts and minds, brands must add value to the things people love.

We call this: Winning in Culture

Meet the Team

Our Clients

View all Case Studies

How we enable brands to win

share of culture

Pitch’s in-house, industry-leading insights team utilise our proprietary AI tool, Pitch Assist, combined with our proven strategic methodology to enable our clients to grow by winning share of culture. Using our bespoke “Four P’s” framework, we can understand people’s biggest passions, the purpose that motivates them, their demographic profile, and their online and IRL presence to create highly effective campaigns that meaningfully connect with audiences.

People

What is their demographic portrait?

Passions

Which passions can we engage with?

Presence

Where do they turn up, watching screens, turning pages?

Purpose

How can we support their values?

Our People

Sandy Doran Strategy Director

Mikaela Brazer Studio Manager Tattoo's | Music | Atlas

Sedem Ama Associate Director Boxing | Track & Field | Travel

Eliz Valma Digital Account Executive Arsenal | Boxing | Wingstop

Katie Williams Account Manager Hockey | Margs | Strava

Travis Watt Digital Creative Food | Music | Travel

Abi Russell Head of Partnerships Partnerships | Fitness | MAFS

Josh Smaller Junior Account Executive Photography | Swimming | Gigs

Alex Wilson Senior Strategist Travel | Bad football | Pints

Siman Sanghera Partnerships intern Man U | Films | Food

Nikka Paglinawan Accounts Assistant Family | Art | Fashion

Shalini Moodley Operations and Talent Manager Planning | Contouring | Food

Ed Brittain Head of Digital Digital | Pints | Dogs

Noah Jude Motion Editor Music | Travel | Cats

Maria Nicolaides Head of Marketing Pitches | Knitwear | Bravo

Ryan Lacey Head of Content

Amber Jenkins-Draper SAE

Louis Hooke Growth Manager

Tim Maddin Senior Account Director Comms | Sport | Chess

Francesca Coates Senior Account Executive Dogs | Aperol | Chelsea FC

Henry Chappell CEO

Krisna Cumandrai Junior Designer Design | Food | Film

Olly Abbott Senior Editor and Animator Documentary | Editing | Beer

Aris Liu Finance Manager Numbers | Gardening | Antiques

Toby Warner Senior Account Manager Pizza | Dogs | Podcasts

Tim Le Breton Account Director Cricket | Cooking | Blackburn Rovers

Chris Allen Managing Director Cricket | Chameleons | Campaigns

Alex Harrington Finance Director FIFA | EBITDA | Trash TV

Harry Allen Account Director Reading | Aldershot | Bracknell

Alex Mills Senior Account Manager PR | Running | Thrillers

Dario Zicchi Senior Designer Cars | West Ham | Wings

Harry Gibson Senior Account Executive PR | Boxing | MMA

James Ablett Junior Account Executive Saka | Cesc | Steve Carrell

Dan Heald Account Executive

Camilla Turchetti Account Manager

Rosie Coyle PR Intern

Deborah Villiers Director of PR

Tate Flowers Office Manager

Tim Thursfield Account Manager

Lee Allen Creative Director

Isaac Rodrigues-Mendes Account Executive

Our

History

Launch of Pitch PR

Pitch was founded in 2002 by Henry Chappell as the UK’s first creative comms agency specialising in sport

2002
Pitch goes global

Pitch undertakes its first global campaign, taking ABN AMRO into the Volvo Ocean Race

2005
Relaunching Wembley

Pitch appointed by The FA to oversee the comms for the reopening of Wembley Stadium

2007
Williams and Nadal walk on water
Serena Williams and Rafa Nadal play tennis on water to kick off the Sony Ericsson Open in Miami

2008
Pitch appointed by the NBA
On a Pan-European comms account that continues to this day

2009
The world interviews David Beckham
For the first time ever 19 countries across 5 continents took part in a live interview with Yahoo.com

2010
London 2012
Pitch is appointed as the comms agency for LOCOG and the London 2012 Olympic Games

2011
Meet the Superhumans
Pitch joins forces with Channel 4 to create the award-winning London 2012 Paralympics campaign

2012
The launch of BT Sport
Pitch appointed to launch the challenger broadcaster and remains the retained comms agency to this day.

2013
Heineken Champions League
Pitch appointed by Heineken to activate its UCL partnership through engaging comms and content.

2014
Red Bull gives Pitch wings
Pitch appointed by Red Bull and continues to be its retained PR agency to this day

2015
Heineken James Bond
Pitch activates Heineken’s campaign for the James Bond ‘Spectre’ movie, including an exclusive screening and afterparty.

2015
Switching Saddles
Pitch wins multiple awards for the groundbreaking Betfair campaign to transform Victoria Pendleton into a competitive jockey.

2016
Pitch Marketing Group
Pitch rebrands as Pitch Marketing Group and diversifies to include specialist PR, Partnerships and Production units.

2016
Defender to Contender
Pitch creates a news sensation with Rio Ferdinand, as a sequel to the hugely successful ‘Switching Saddles’ campaign

2017
Beats by Dre
Pitch appointed by Beats as its retained PR agency, and continues to be so today.

2017
Stonewall Rainbow Laces
Pitch coins the award-winning ‘Make Sport Everyone’s Game’ campaign to promote Stonewall’s Rainbow Laces initiative

2017
Salute the Lionesses
Pitch conceives and creates the ‘Salute the Lionesses’ campaign in partnership with Little Mix to promote the UEFA Women’s Euros

2017
Team for Pirlo
Pitch conceives and delivers an international World Cup campaign for Uber Eats and McDelivery

2018
Hyundai For the Fans
Pitch creates and delivers an international integrated campaign to cohesively activate Hyundai’s partnership with five football clubs

2018
Yokohama Drive For More
Pitch completes a two-year global campaign activating Yokohama’s title sponsorship of football club Chelsea FC

2019
Formula One
Pitch wins a competitive pitch process to become the new retained global PR agency for F1

2020
Pokémon TVC
Pitch launches its first TV ad campaign for Pokémon’s ‘Master The Ball’ campaign which runs throughout the UEFA Euros tournament

2021
It’s a cinch
Pitch is appointed as the integrated marketing agency for the UK’s biggest emerging challenger brand

2021
Sport Starts Here

Pitch wins competitive pitch to land retainer for Sports Direct and Everlast

2021
Dennis the Menace gets Phonesmart

Pitch launches award-winning integrated campaign for EE to educate parents and children

2022
NatWest x Team GB

Award-winning partnership activation for NatWest featuring the ‘Team Talk’ campaign

2024
Tinder x Bridget Jones

Multiple nominated campaign portrays the reality of modern day dating

2025