Where sport meets culture

10 is our lucky number – the NBA haven’t got bored of us either after a decade of working together. We’d like to think it’s our sparkling personalities; but it’s probably more to do with our consistent work building the NBA’s profile to allow them to reach bigger audiences right across Europe.

We’ve got some incredible events under our belt

In July, we announced the opening of the very first NBA Store in the UK, right on our doorstep on Carnaby Street, the world-famous shopping destination in the heart of Soho.

The store features an extensive range of official NBA and WNBA merchandise and memorabilia, including exclusive NBA products, apparel, jerseys, headwear, sporting goods, toys and collectibles from major brands such as Mitchell & Ness, New Era, Nike and Wilson.  The store also features a customization service where fans can personalize NBA jerseys and hats for all teams.

We took media and influencers on a private tour of the store after hours.

The Crossover

9 London Games at The O2 Arena with tickets selling out in minutes, the expansion of our music and fashion cultural event – NBA Crossover – to Milan and Paris and an average of 5 pan-European events every year.

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