So we put our hair nets on and got our hands dirty to launch the Solo3 Wireless POP Collection. Our in-house production team designed the boldest ice-cream van ever and the four colourways were immortalised in ice-cream form. Our POP-inspired playlist had heads turning as we visited 33 of the top media houses.
No old-school desk visits for us… Engaging with media in a more interesting way helped Beats get cut-through with a younger generation of lifestyle titles. It was our version of Christmas in July, resulting in over 100 Christmas Gift Guide pieces for the POP Collection.