Despite the perception, at its core tennis is a simple game. Holding a rally with a friend in a park court can be as enjoyable as playing in a formal tournament. The key is not to overcomplicate things…
We created a piece of branded content featuring the straight-talking Judy Murray, comedian Lloyd Griffith who embodies the ‘all the gear and no idea’ premise and up-and-coming junior tennis star Shami Ndoro.
Alongside the release of the content, we worked with the LTA so cinch could give away tennis lessons with LTA accredited coaches to the wider public.