Social Media Marketing

Building relationships and brand identity

Pitch provides social media marketing services that unlock the potential of platforms. Driving consumer action in a way that has never before been possible.

What goes into a Pitch social media marketing campaign?

Drawing on over 15 years of marketing experience, in sectors including travel, finance, entertainment and fashion. Our team has successfully managed global consumer accounts, developed pioneering social and digital strategies, and integrated responses across award-winning campaigns. We provide a full-funnel experience for your customers that will level up your business.

While each plan is tailor-made to a client’s needs, here’s a taste of what you can expect:

Digital health check

A full diagnosis of the digital landscape of your business and the actions that may be required. This will map your business’s core strengths and target the campaign for its desired outcomes.

Audience insights

Understand the behaviours and language of your target audience and the platforms they prefer, as well as mapping the overlap.

Strategic response, positioning & creative ideation

Determine what unique opportunities are available to you and how they can complement a core creative concept.


We execute the plan and manage your socials.

Consultation with agency partners

Ensuring our strategy is up-to-date across Paid, Performance, Creative, and Corporate. Reporting our results back to you.

The benefits of social media marketing

Through a number of means, an effective social media marketing strategy will ultimately boost a brand’s public profile and increase business revenue. Let’s take a look at how this is done:

Consumer insight

Interaction with your customer base provides valuable insight into their habits and behaviour. The analytics that can be drawn from social media go deeper than platform-specific metrics like tweets, retweets and likes — information about customer sentiment, demand and competitor behaviour can also be asserted. This data can help brands to identify who their audience is and what resonates with it, informing their wider marketing strategy so that they can achieve higher traffic and rates of conversion.

Brand awareness

Consistent social media engagement creates a visible online presence for a business, increasing brand recognition and helping to embed them in the cultural conversation. Research shows that 52% of online brand discovery happens via social media, which is set to increase as user bases grow and the value of TV, radio and print advertising decline.

This can also help to foster an online community that will passively promote a business via electronic word-of-mouth. By becoming a part of the zeitgeist, brands can drive increased awareness of the products and services they offer, attract new customers, and ensure that their name is the first that comes to mind when consumers begin their buying journey.

Trust building

As online consumers grow increasingly savvy, they are looking to purchase from trustworthy sources. Nowadays, plenty of information is at their disposal to help inform purchasing decisions — from ratings and reviews to third-party trust scores.

A key factor in consumer choice is the perception that they have of a brand from social media. Data shows that 78% of consumers are willing to purchase from a company after having a positive experience with them on social media, so curating a good reputation online is vital to develop brand credibility and encourage sales.


What is social media marketing?

Social media marketing is the business use of online social networks such as Facebook, Instagram and TikTok to promote your brand, products, and services. With the advent of mainstream social media some 20 years ago, this kind of marketing has grown in both popularity and functionality, now making up part of the core promotional strategy for many enterprises. However, getting on top of socials is an expert’s game — many choose to employ social media marketing agencies to manage their content to achieve maximum reach and reward.

Why is social media marketing important?

According to recent data, there are now in excess of 3.96 billion social media users — your business would be remiss not to tap into this market. Social media marketing is an invaluable tool to gain consumer insight, build brand awareness and develop customer relations, culminating in positive consumer experience and more revenue for your business.

What are some examples of social media marketing?

There are countless ways to market your brand using social media, and which of these we include in a Pitch social media marketing campaign will largely come down to your brand identity and target audience. Some popular examples include:

Paid influencer partnerships

It might surprise you just how influential public figures can be with a simple #ad. Social media consumption typically happens in bite-sized intervals, so it’s a winning strategy to produce short but memorable features with some of the web’s favourite celebs using your product.


There’s always a new pop-culture talking point just around the corner, and there can be no time wasted to capitalise on these fleeting promotional opportunities. Many companies opt to chase these trending topics on sites like Twitter with their own witty commentary to become a part of the conversation. In the process, they are able to expose their brand and products to the masses that have flocked to the latest hashtag.

User-generated challenges

Getting consumers involved in marketing campaigns can have massive payoff, and many are carefully designed to inspire challenges that will send a product viral. If you’ve been paying attention to the charts over the past few years, you might have noticed the effects of TikTok upon the music industry. Artists are plugging songs that are shorter, bouncier, and more quotable than ever — in a bid to inspire dance routines that become so popular that the attached tracks hit number one.

Which social media platform is best for marketing?

Once again, this all depends on your target audience. By numbers alone, Facebook remains the top dog of social media — with over 2.9 billion active users. However, different demographics tend to migrate towards different styles of content, and whatever app is trending among their peers. For example, TikTok is known as the social network to attract Gen Z consumers, with around 43% of its user base aged between 18 and 24 years old. In effect, there are lots of factors to consider when deciding which platforms work best for your marketing strategy, but don’t panic — we can handle that side of things.

To learn more about how Pitch can guide your business on its social media marketing journey, get in touch with us today.

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