Video content is increasingly a main form of communication thanks to platforms like TikTok, YouTube and Instagram, and we’re not just talking about Gen Z. Working with a specialist video production company like Pitch can help you to create thumb-stopping branded content.
Here at Pitch, we make sure to thoroughly assess and understand our clients’ objectives. This allows us to provide video content production services that are as targeted and cost-effective as possible, though never at the expense of creativity or values.
Video production services can help brands fulfil their potential in various ways, from helping to explain concepts better to making content more easily shareable. Learn more below.
People are spending more time than ever watching video content online. In fact, 54% of consumers want to see more video content from their favourite brands, so it’s a great way to appeal to your audience.
Videos can get to the crux of the matter in almost no time at all, landing key brand messages and grabbing the attention of the consumer. This overall makes for incredibly effective marketing content that drives passion for your brand.
For similar reasons, video content is also a lot more shareable — in fact, one study found it generates 1200% more shares than text and image content combined. This can make a massive difference to your company’s marketing efforts.
Video production is the entire process of creating a video, from planning it to filming and editing the video.
The three stages of video production are: