Video Production

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Seeing is Believing

Video content is increasingly a main form of communication thanks to platforms like TikTok, YouTube and Instagram, and we’re not just talking about Gen Z. Working with a specialist video production company like Pitch can help you to create thumb-stopping branded content.

Our Approach to Video Production

Here at Pitch, we make sure to thoroughly assess and understand our clients’ objectives. This allows us to provide video content production services that are as targeted and cost-effective as possible, though never at the expense of creativity or values.

The Benefits of Video Production Services

Video production services can help brands fulfil their potential in various ways, from helping to explain concepts better to making content more easily shareable. Learn more below.

Caters to customers’ preferences

People are spending more time than ever watching video content online. In fact, 54% of consumers want to see more video content from their favourite brands, so it’s a great way to appeal to your audience.

Explains concepts better

Videos can get to the crux of the matter in almost no time at all, landing key brand messages and grabbing the attention of the consumer. This overall makes for incredibly effective marketing content that drives passion for your brand.

Makes content more easily shareable

For similar reasons, video content is also a lot more shareable — in fact, one study found it generates 1200% more shares than text and image content combined. This can make a massive difference to your company’s marketing efforts.


What is video production?

Video production is the entire process of creating a video, from planning it to filming and editing the video.

What are the three stages of a video production?

The three stages of video production are: 

  1. Pre-production – The pre-production stage is essentially the planning stage, where you identify your goals and audience, devise a concept and get all the moving parts into place. This includes everything from establishing the budget to finding a location and casting actors.
  2. Production – Next, the production stage is where you actually shoot and film the video content itself. From site logistics to conducting interviews to performing voiceovers, there’s lots to consider here.
  3. Post-production – The final stage is post-production, which takes place after filming and involves editing the video to ensure it’s ready for release. This includes tasks such as mixing in music, adding support animations and creating teasers, trailers and social cutdowns.

Our Expertise