Hyundai wanted to approach their commercial partnership differently, therefore we adopted the mantra that placed fans as the real heroes of football. Hyundai are here ‘for the fans’ celebrating their contribution to the world’s beautiful game. The look and feel needed to fortify the personality of the campaign line, ‘For the fans’.
We created a visual language that brought real Chelsea chants to life through a series of stamps. We integrated these custom assets into the pre-existing Hyundai grid system, resembling the feel of a scrapbook created by fans to celebrate the memories of their beloved Chelsea.