As England’s Lionesses embarked on their most challenging journey with the approaching Euros in 2017, they needed the support of the nation more than ever. But for many of the target audience of young girls, football wasn’t their first interest.

Ladies we’re looking for recruits, lace up your boots!

Who better to convey a patriotic and aspirational message to young girls than the biggest girl group on the planet – Little Mix. It became a unifying anthem, acting as a call-to-action for fans, celebrities and influencers to actively show their support.

View all work