Case Study / June 4, 2019


For The Fans

A Pan-European campaign to bring to life Hyundai’s sponsorship of five domestic football clubs, and puts fans at the heart of the activation
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Pitch Marketing Group is responsible for conceiving and delivering Hyundai’s pan-European ‘For the Fans’ campaign which brings to life Hyundai’s sleeve sponsorship of five clubs; Chelsea, Atletico Madrid, Lyon, Hertha Berlin and AS Roma.

The campaign is true to Hyundai’s ‘Fans First’ positioning and authentically delivers the brands caring, creative and dependable brand pillars. It is brought to life both at pan-European and local market level through a series of activations which celebrate, reward and improve the experiences of dedicated football fans of Hyundai sponsored clubs and beyond.

Our most recent activation brought fans of all five clubs together to create one unique piece of content. ‘The Journey’, launched in March 2019, tells the story of a matchday through the lens of fans in Lyon, Madrid, London, Berlin and Rome. The content has resulted in more than one million views to date and has delivered widespread media coverage in all key markets.