Pitch launches Pitch Platforms. Ed Brittain has joined Pitch to elevate the agency’s digital offering via Pitch Platforms – a new division dedicated to helping brands unlock the power of digital to reach bigger audiences.
Wednesday 29th June 2022: Pitch Marketing Group, the independent creative marketing agency, has today launched Pitch Platforms. The specialist digital division will be spearheaded by newly appointed Head of Digital, Ed Brittain, who joins Pitch from MSL. The launch coincides with celebrations to mark the 20 year anniversary of Pitch, which was founded in 2002 by Henry Chappell.
Pitch Platforms will enhance the digital work already being delivered by Pitch’s PR, Partnerships and Productions divisions whilst also acting as a consultancy to new clients looking to navigate the platformed digital world. From social media and gaming, through to owned web channels, influencer marketing and web3, Pitch Platforms is a team of digital experts committed to setting brands up for success via their digital footprint.
Pitch Platforms is launching with a proprietary ‘Digital Health Check’ diagnostics tool, which has the ability to map content and platform efficiency against a competitive set. This will give clients the ability to understand the best channel strategy and ensure media and creative production spend is weighted correctly to drive growth in the areas that matter most for their brand.
In his previous role as MSL’s Head of Social & Influence, Brittain led high-profile digital campaigns for Nintendo, Puma, COTY, Huawei, ABInBev, HSBC, Disney+, and Apple. Prior to MSL, Ed was part of the global digital intelligence in-house team at Electronic Arts, helping to launch games including Battlefield 1 & V, Fifa 17, 18, 19, SWBF2 and Apex Legends.
Ed Brittain, Head of Digital said: “I’m delighted to be joining Pitch Marketing Group and hugely excited about the potential of Pitch Platforms. Pitch is already delivering some brilliant integrated work with ambitious brand clients across both sport and consumer and Pitch Platforms will both elevate that work and give the agency an additional string to its bow in helping new clients navigate the platform-led digital world. We’re here to ensure brands aren’t ghosts on social, but instead create content that leverages digital culture.”
Chris Allen, Managing Director of Pitch Marketing Group added: “In the year of Pitch’s 20th anniversary it’s important we don’t just look back but are laser-focused on future proofing the work we do for our clients over the next 20 years. Whilst digital has formed part of the offering within our PR and Partnerships divisions for many years, Pitch Platforms will help take our work in this area to new levels. Ed impressed us from the very beginning of the process, and I can’t wait to see the brilliant, innovative work Pitch Platforms will deliver under Ed’s leadership.”