The challenge? Use the LG FA and Wembley partnership to increase SOV during the competitive Euros 2021 purchase-spike, driving sales of TVs, appliances and IT products with a striking creative that could be used POS, online, OOH and on-site at Wembley.
The Euros were coinciding with restrictions lifting, and people were ready and raring for a summer of fun. 2021 was the moment to upgrade. But in order to cut through the competition, we needed to show that life with LG is better.
The creative was flexed for use at POS, acting as a draw for customers towards a variety of household appliance products at LG stockists, from TV’s through to fridges. It was also used online as a digital banner and on-site at Wembley.