CFC stars go undercover

The task? To create unique content using CFC talent that would generate mainstream media coverage, social engagement and an uplift in test drives in the UK.

In full prosthetic disguise, filmed on multiple cameras and directed via covert ‘in-ear’ audio these first team players went undercover as car dealers and were unleashed on a local London dealership to interact with unsuspecting customers and compete for test drives.

But little did they know the joke was on them

View all work