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Tinder – Bridget Jones
We worked with Tinder to help get young people excited about the possibilities of dating again.
CHALLENGE
We were tasked with helping Gen Z women to think differently about Tinder; to help them understand that Tinder isn’t just about snagging a date, it’s a portal into a whole new world of possibilities.
CULTURAL SPARK
The new Bridget Jones: Mad About the Boy film had a storyline with online dating at the heart of it, and Tinder was the dating app of choice for Bridget.
IDEA: BRIDGET JONES TINDER DIARIES
We partnered Tinder with Universal Pictures and created a social-first campaign which leveraged the Bridget Jones IP to show what it’s like dating as a Gen-Z ‘Bridget Jones’ in todays modern world.
We found and recruited a real-life Bridget Jones, whose actual name was Bridget Jones, to front an addictive TikTok series. Drawing parallels to some of the most iconic moments from the film series, but with a modern-day spin, our campaign saw gen z Bridget explore the realness of dating for today’s young singles on the app.