The famous estate agents Chestertons, host a 3-day festival every year called, ‘Polo In The Park’. With world-class polo, a variety of top quality food and wine and luxury shopping, tt is truly a festival done in style. The task was to create a visual identity that was fun, engaging and most importantly premium to personify the exclusive experience of ‘Polo In The Park’.
We analysed how art galleries were promoted, as their audience was of an affluent demographic, similar to the festival’s. Drawing on this comparison we created assets that were aesthetically attractive and elegant, so they could tastefully sit as a piece of art in a home environment. We wanted to create this kind of culture around Polo In The Park, creating collateral that people would engage with and appreciate.