Driving for more

In 2018 Pitch devised #DriveForMore – a global brand campaign for Yokohama Tyres, to be implemented across social media, LED, point of sale and advertising activating Yokohama’s title partnership of Chelsea FC.

We created a cinematic digital video series exploring the metaphorical journey of five players from childhood to Chelsea, narrated by players themselves, as they drive to Stamford Bridge.

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