If the pitch is the hallowed turf, the pub is the church. Where fans congregate to worship the beautiful game. Yet it’s a man’s world, with women still making up just a third of pub visitors in 2019. In partnership with Greene King, we transformed the Red Lion, Moorgate into the Red Lioness to launch our new pledge. The Red Lioness Pledge signaled a commitment by pubs to screen and promote every televised WSL and Lionesses’ match, while creating a welcoming environment for all.