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Max vs 100
We helped Red Bull turn Max vs 100 into a global sporting spectacle – bringing together 100 challengers for one of the biggest go-karting events ever staged.
A global spectacle
Four-time F1 World Champion Max Verstappen took on 100 drivers at Silverstone, overtaking the entire field by Lap 14, with the race broadcast globally via Disney+ and ESPN.
The 100 challengers included an incredible line up of content creators, journalists, Red Bull athletes, streamers and fans from across the world.
We helped coordinate all 100 drivers on the day, alongside managing media and creator attendance, securing targeted access and building a communications strategy around the event.
The result was a major global sporting moment, generating widespread coverage across sports, national, automotive and social media, while bringing together multiple Red Bull communities around one headline event, marking one of the biggest events in Red Bull history in terms of editorial and social reach.
