Beats by Dr. Dre today reveals the latest instalment of its “Made Defiant” campaign and the most ambitious one yet. Guy Ritchie, who directs the film, brings his signature style to the most watched game in the world: football.
Beats has long been synonymous with football and this film brings together some of the greatest players in the world as they inspire one young Russian boy to turn obstacle into opportunity.
With a fast pace of action and dialogue, the Beats “mixtape” includes Anderson .Paak’s latest hit single “Bubblin” as it tells the individual stories of four key footballers and their own personal stories. England’s Harry Kane, Germany’s Mesut Özil, Benjamin Mendy from France and Brazil’s own Neymar Jr.
Eden Hazard from Belgium, David de Gea from Spain, Russia’s Fyodor Smolov, Gabriel Jesus from Brazil and Raúl Jiménez from Mexico feature as supporting cast and look out for cameos from Beats family, Serena Williams, Thierry Henry and Patrice Evra.
Narrated by Paul Anderson (of “Peaky Blinders” fame), the film is set in Russia before traveling around the world and then returning to the play-park where it all began. The players can be seen wearing the latest Beats by Dre Decade Collection headphones.
Watch the full length film here.
Download imagery here.