News / March 27, 2019

Pitch launches ‘A Matchday in Europe’ film for Hyundai

Hyundai has today released its first Pan-European video content featuring all five of its domestic football club partners.

‘A Matchday in Europe’ follows a group of fans from each of Hyundai’s partner clubs: AS Roma, Atlético de Madrid, Chelsea FC, Hertha BSC and Olympique Lyonnais, on their journey to and from a game, with a number of star players from across the five clubs taking on a range of supporting roles such as baristas, photographers, club shop assistants and stewards to help and enhance the fans’ matchday experience.

The video celebrates the influential role that football fans play in following their clubs and reinforces Hyundai’s ‘For the Fans’ communications approach set out at the beginning of the 2018/19 season, positioning fans as the real heroes and putting them centre stage.

In total, 18 players feature across the video, including the likes of Dutch international, Memphis Depay (Olympique Lyonnais); Bosnian Footballer of the Year, Edin Džeko (AS Roma); French World Cup winner, Antoine Griezmann (Atlético de Madrid); Belgium captain, Eden Hazard (Chelsea); and former Premier League and UEFA Champions League winner, Salomon Kalou (Hertha BSC).

They are joined in the video by Javier Pastore, Cengiz Ünder and Bryan Cristante (AS Roma); Stefan Savić and Thomas Lemar (Atlético de Madrid); Olivier Giroud and Willian (Chelsea); Marvin Plattenhardt and Davie Selke (Hertha BSC); and Nabil Fekir, Anthony Lopes, Tanguy Ndombele and Bertrand Traoré (Olympique Lyonnais).   

Speaking about the ‘A Matchday in Europe’ ahead of its release, Andreas-Christoph Hofmann, Vice President Marketing and Product, Hyundai Motor Europe HQ, said, “We are thrilled to release our first Pan-European content, ‘A Matchday in Europe’ which brings together all five our domestic club partners and perfectly brings to life our ‘For the Fans’ campaign, by positioning the players as facilitators and putting the fans at the heart of the action.”

“Over the course of our partnerships, we will be working closely with the clubs to create a range of innovative initiatives that enhance fans’ matchday experience, bring ease to fans’ mobility and make football more accessible to them”.

Hyundai Motor expanded its portfolio of club football sponsorships ahead of the 2018/19 season by announcing four-year deals with Chelsea FC of the English Premier League and AS Roma of Serie A and three-year deals with Club Atlético de Madrid of La Liga and Hertha BSC of the Bundesliga, which complemented its ongoing relationship as shirt sponsor of Olympique Lyonnais of Ligue 1. The four new partnership deals offer Hyundai Motor visibility on the club’s jerseys, specifically on the sleeve of Chelsea FC, Club Atlético de Madrid and Hertha BSC and on the lower back of AS Roma. The deals also provide brand exposure in the form of LED perimeter advertising, a presence at the clubs’ training ground, player access and a diverse social and digital media presence, amongst other rights.

A FIFA Top Partner since 1999 and a UEFA partner for 18 years until 2017, Hyundai’s Pan-European programme is part of an extended football sponsorship strategy that aims to build deeper and more consistent emotional connections with football fans across the continent.

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