Pitch has been appointed by EA following a competitive pitch process earlier this year to drive TikTok engagement for EA SPORTS FC. Pitch have been working closely with EA during pre-launch, throughout launch and will continue through the game’s live service cycle.
The account is being managed by Pitch’s dedicated social media division – Pitch Platforms – working hand in hand with Pitch Productions, the agency’s creative studio, and its team of TikTok social first makers to develop a combination of trend led and planned content around tentpole moments for The World’s Game.
Pitch Platforms launched 12 months ago following an increased demand from existing and new clients for platform-specific marketing strategies, helping clients unlock the power of digital strategy to grow brand passion.. In that time it has won a number of accounts, including Stonegate Group; the largest pub company in the UK with more than 4,800 pub and bar venues. Pitch Platforms is spearheaded by Ed Brittain, who joined the agency from a previous role as Head of Social & Influence at MSL.
EA SPORTS FC makes some of the best produced content in the world, from trailers to gameplay capture. The challenge for Pitch is to bridge the gap between EA’s owned content and football gaming culture via a TikTok-first content strategy and approach that will drive social success and channel growth for the recently rebranded game.
Ed Brittain, Head of Pitch Platforms, said; “EA SPORTS FC is the World’s Game, we’re proud to be working alongside at the start of the journey with FC 24, TikTok culture is a unique area of opportunity, and many can struggle to navigate. We’ve developed with EA a fast insight and deployment process that has us working as one team. It is what Pitch Platforms is here to do, great to see the continued wins.”
Jon Cole, Global EA SPORTS FC Social Media Lead, said; “EA SPORTS FC represents an exciting new era for us as a brand, and we’re delighted to partner with Pitch to engage more fans across the globe through The World’s Game. With the worldwide appeal of EA SPORTS FC we’ve seen rapid growth on TikTok, and we’re excited to collaborate with Pitch to develop content that matches the ongoing evolution in social behaviour and platforms.“
Ryan Lacey, Head of Pitch Productions, added; “Creating authentic, TikTok-native content that taps into the TikTok community at high speeds will be fundamental to our success. Together with our brilliant Platforms team we’ve established a custom ideas engine that uses topical trends and insights, paired with our team of makers to create content that can be produced and pushed live within 24 hours.”
EA joins a roster of clients at Pitch that includes ASICS, Beats by Dre, Betfair, EE, Red Bull, Stonegate Group and TNT Sports.
Notes to Editors
About Pitch Platforms
Pitch Platforms works with you to craft attention grabbing campaigns in a world of too many feeds and adblocks. We specialise in all things digital, from Social to AR. We’re here to consult, advise and put into practise. So, Social need? Influencer curious? Community Management? Or what the hell is ‘X’?
About Pitch Productions
Pitch Productions is a social first content studio. Working with some of the world’s biggest brands to produce content that people actually want to watch. With a team of Gen Z creators and makers across creative, design, animation, production and post we make brands come alive on social and beyond.
If you have paid for media to put your audience in the front row. You’d better make it front row worthy.