Pitch hires first Executive Creative Director, Ronaldo Tavares

Pitch Marketing Group has appointed Ronaldo Tavares in a newly created role of Executive Creative Director. The news follows a number of client wins and new hires since the agency became 100% employee owned in April 2023, including the recent appointments of Clara Biu as Non-Exec Director and Abi Russell as Head of Partnerships.

Ronaldo joins Pitch from M&C Saatchi Sport & Entertainment where he has been ECD for the past 2 years, leading on an array of award-winning integrated campaigns for the likes of the NFL, Adidas, Absolut Vodka, Dettol and Barclays.

Prior to M&C Saatchi, Tavares’ career includes Creative Director roles at prolific agencies such as Pablo London, Fallon London and McCann Global.

This hire is a key investment for Pitch Marketing Group and its partners and reflects a marked shift in the type of briefs the agency has been winning and delivering for the last 18 months. The growth in capability of its in-house content studio in particular has led to creative campaigns for the likes of Stonegate Group, EAFC, NatWest and BT Group.

Tavares will sit on Pitch’s leadership team alongside Managing Director, Chris Allen and will report to CEO Henry Chappell. He will be accountable for the creative output of the agency; building an inspiring creative culture, delivering award-winning client work and leading on new business pitches.

Ronaldo Tavares, Executive Creative Director, said: “The dynamic between employers and employees is rapidly evolving and as a 100% employee-owned agency, Pitch is at the forefront of these changes. Joining a team of 50 highly talented people with a strong entrepreneurial spirit got me very excited. My career mission is creating ads that don’t look like ads. Combining this belief with Pitch’s 20+ years in earned-first ideas was a no-brainer. While other agencies hang on outdated models, we’re creating the future – with a sharp focus on building brands people can be passionate about. Pitch is an agency for brands that instead of outspend, want to outshout the competition.”

Chris Allen, Managing Director of Pitch, said “The demand we’re experiencing from existing and prospective clients for creative campaigns that cut through in all forms of media has never been greater. We’re delighted to have Ronaldo on board; he’s a creative heavyweight with proven experience delivering award-winning campaigns and has a brilliant eye for visual craft. Most importantly, he’s a collaborative ECD who shares our belief that great ideas can come from anywhere, and as such will enhance our creative culture which is of paramount importance to us. The whole agency is energised by Ronaldo’s addition and excited by where his creative leadership will take us.”

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