Pitch Marketing Group, one of the UK’s leading sports and entertainment marketing specialists, has appointed Lee Price as Executive Creative Director. Price will lead the agency’s unique approach to earned-first creativity and oversee a collaborative and inclusive creative culture across the business.
Price joins Pitch from sustainable footwear brand Allbirds, where he was since 2021. His work included the award-winning Unexpected Athlete campaign, fronted by Lindsay Lohan.
Prior to Allbirds, Price had a leadership role in the marketing team at Paddy Power as their Head of PR & Mischief. During his five-year tenure at Paddy Power, Price oversaw a series of stand-out campaigns, including back-to-back “Campaign of the Year” winners at the Sports Industry Awards for Save Our Shirt, in partnership with Huddersfield Town FC; and Rainbow Russians, ahead of the 2018 FIFA World Cup.
This is a key appointment for Pitch, with Price being accountable for the overall creative output of the agency, building an inspiring creative culture, and delivering award-winning client work.
Henry Chappell, Chief Executive of Pitch, said: “Lee is an inspiring creative leader, with great expertise of earned media. He has an incredible a track-record of creating meaningful campaigns which deliver real cut-through, drive mass awareness and transform brand engagement. For an agency that wants to help its clients to win in culture, we think Lee is a perfect fit.”
Lee Price, Executive Creative Director, said: “The chance to join and learn from the creative team at Pitch was irresistible to me. Operating at the forefront of sport and culture it is an agency that has been a reference point throughout my career, and I am honoured to be entrusted with this opportunity.”
