Wednesday 31st August: Hays, the world’s leading specialist recruitment company, has appointed Pitch, the UK’s leading independent sports & entertainment marketing agency, to maximise its partnership with Manchester City Football Club.
Pitch has been retained to help amplify the partnership, particularly across web and social media platforms. The overarching campaign for the 2016/17 season is ‘Match Your Ambition’; a targeted message to businesses and employees to further their careers that was created collaboratively between Pitch and Hays.
The campaign uses Manchester City team players and club staff as inspiration for its call to action.
Pitch’s creative team and design studio will be creating visual assets throughout the season to amplify the message across Hays’ owned channels including the Hays website, LinkedIn profile and Twitter page.
Steve Munachen, Creative Director at Pitch said: “Hays is an organisation that unites the best people with the very best roles, so we’re really pleased to be welcomed into their team. As one of the leading brands on LinkedIn and a globally respected organisation, we’re excited to produce a distinctive campaign that can showcase their Manchester City partnership, and that will help them to engage and inspire followers across the relevant digital platforms.”
Emma Renaudon-Smith, Group Brand and Sponsorship Director at Hays, said ‘We’re delighted to be working with Pitch this season to maximise our partnership assets through creative design and digital content. The strength of our brand on social media, particularly LinkedIn, means that we already have an impressive community of followers. Working with Pitch will help us to communicate key messaging to new and existing followers and prospective clients and candidates.’
Earlier this year Hays renewed its global partnership with Manchester City to continue as the Official Recruitment Partner for the club until the end of the 2018/19 season. The partnership is based on a mutual ambition to attract skilled, expert professionals to build high performance teams, whether that be in a club environment or in the wider world of work.