Unscriptd, the world’s only athlete media publishing company, has appointed Pitch Marketing Group, the UK’s leading sport and entertainment marketing agency, as its strategic communications consultancy.
Unscriptd is leading a fundamental shift in sports media publishing, content creation, sponsorship and monetisation by enabling athletes to become world class publishers and content creators.
As the athlete publishing company, Unscriptd creates value for partners including brands, teams, leagues and sport publishers globally through the creation and targeted, managed distribution of content.
For athletes, Unscriptd creates value through a mix of content formats and concepts, social audience growth and engagement, increasing the athletes personal brand value and their value to existing and potential sponsors.
Unscriptd has a rapidly growing global athlete network and has worked with many of the world’s elite athletes including Cristiano Ronaldo, Gerard Pique, Ander Herrera, Jordan Henderson, Virat Kohli, Andre Agassi, Stephanie Gilmore and Mick Fanning.
Powered by a proprietary technology platform, Unscriptd enables the management, distribution and measurement of content across social and digital media channels. The platform allows Unscriptd’s partners the ability to connect to the energy and power of sport and reach engaged audiences like never before.
Unscriptd was founded by former Nike global VP & CEO of Western Europe Brent Scrimshaw. Unscriptd has now built a highly accomplished team across content, digital publishing and data with former executives from industry leaders such as BuzzFeed, Twitter and Shazam. Unscriptd has offices in London, New York, Barcelona and Melbourne.
Pitch Marketing Group has been retained to develop a comprehensive communications strategy for Unscriptd that will increase awareness and engagement amongst a target consumer audience as well as across the corporate landscape.