McCain Foods has appointed Pitch to promote its UK activation partnership around the Tour de France Grand Depart.
Pitch has been appointed to provide creative PR activation around the Tour de France’s Grand Depart, which starts in Yorkshire, the home of McCain Foods, on 5th July and which will pass by a number of McCain farmer’s fields.
The Tour will then travel through Yorkshire’s finest scenery over two days before leaving Cambridge and travelling to London on 7th July. Millions of fans will line the streets over the two days to celebrate the pinnacle of elite cycling.
Pitch will be working to help promote the McCain brand values, tying back to their Yorkshire and potato farming heritage as well as engaging with their target audience in local communities.
Mark Hodge, Marketing Director of McCain Foods GB said: “McCain are thrilled to be a part of one of this year’s biggest global sporting events and this partnership is the perfect way for us to celebrate our Yorkshire and farming heritage and engage with local communities and British potato farmers.”
Henry Chappell, Chief Executive, Pitch, said:
“This is another exciting addition to our growing portfolio of clients and we are thrilled to be given this opportunity to work with McCain around one of the world’s greatest sporting events.”