- Everyone’s Turf is a campaign conceived and created by the strategy team at Pitch Marketing Group, who were appointed by Great British Racing following a competitive pitch process
- Design concepts and video content produced end-to-end by Pitch Marketing Group’s in-house content studio, Pitch Productions
- This campaign will run across the nation throughout the summer and into the autumn
Jermaine Jenas has swapped the TV studio for the racecourse and is encouraging everyone to get involved in a bumper summer of horseracing.
The former England football star is the face of Great British Racing’s (GBR) Everyone’s Turf campaign – which promotes the wide range of raceday experiences at more than 400 fixtures set to take place this summer.
One Show presenter Jenas leads GBR’s call via a light-hearted video which celebrates the wide-ranging offering of a summer’s race day. It also features guest appearances from TV star and ITV Racing presenter, Chris Hughes and the first British Muslim woman to win a UK horserace, Khadijah Mellah.
Watch the campaign video here https://youtu.be/ztPeJxmXgLo
In all, there are 33 Family Days, 36 Music Nights and 27 Ladies’ Days across the UK this summer, amongst more than 400 fixtures in total. And, with incredible sporting action on track, activities for children, wide ranging food options, fantastic concerts from some of music’s biggest acts, the chance to dress up or down and options for all budgets – adult tickets start from as little as £6 and under 18s race free at the majority of fixtures – there is something for everyone.
The campaign video captures Jenas enjoying a day at the races and showcasing the different experiences Great Britain’s courses have to offer – from sampling delicious food and dressing up for a premium hospitality experience, to dressing down for a relaxed day out with the family.
Speaking on his involvement in the campaign, father of four Jenas said: “I am really excited to be part of Everyone’s Turf. The sporting action at racecourses is second to none and the range of raceday experiences on offer is setting the benchmark for days out this summer.
“The stars of the sport, both jockeys and horses, will put on a memorable show at every track and there’s something for everyone at the races. Whether taking your family, going with a group of friends for the music after racing, or you’re a foodie, you’re going to have a fantastic day out.”
Rod Street, CEO of Great British Racing added: “We are delighted to have Jermaine supporting the launch of Everyone’s Turf as we encourage everyone to head to their local track and sample all that a raceday has to offer. First and foremost the jockeys and the horses are the stars of the show but away from the action on track there is so much more to also enjoy and we are looking forward to welcoming everyone this summer.”
With 400 meetings across 49 courses in Britain during the summer holidays, you can find a race fixture to suit you by going to www.greatbritishracing.com/everyonesturf
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