Double Olympic champion Victoria Pendleton will star in the advert which encourages customers to get behind her Festival challenge
As Betfair’s Switching Saddles challenge with Victoria Pendleton reaches its final hurdle, today the online betting company unveils its new TV, print and social campaign featuring the double Olympic champion.
At an announcement earlier this week it was confirmed that Victoria Pendleton will ride in the Foxhunters Chase at Cheltenham on Friday 18th March.
Betfair’s #GoodLuckVP advertising campaign will debut on TV across Sky, ITV and Channel 4, and will feature in print and on social media on Friday 11th March and will run throughout Cheltenham Festival.
Betfair has launched the advertising campaign to encourage viewers to show their support for the Olympian on social media using #GoodLuckVP throughout the festival.
The Switching Saddles challenge was launched before Cheltenham last year, where Betfair and Pendleton announced their ambitious target to ride at Cheltenham 2016.
Switching Saddles was created collaboratively by both Betfair and Pitch PR with the aim of driving mass awareness of the Betfair brand during the biggest betting weeks of the year, and at the same time bring positive attention to the sport of horse racing.
Stephen Mault, Head of Media and Sponsorship, said:
“We are delighted that Victoria will be heading to Cheltenham next week and taking part in the esteemed St James’s Place Foxhunters Chase.
“As an Authorised Betting Partner (ABP) of the BHA, Betfair is focused on shining a light on the sport of horse racing. Switching Saddles has done exactly that by showing the hard work and dedication it takes to make the sport what it is. Seeing Victoria’s incredible journey has been nothing short of inspirational and we hope everyone gets behind her at Cheltenham on Friday.”