ASICS has today announced it will be launching its first online store in the UK in September 2013.
The specialist online offering will allow consumers to access the full range of products in running, cricket, rugby, hockey and indoor sports, as well as more niche products currently not available in all markets.
ASICS’ new site will incorporate a number of features including the MY ASICS online training tool, an online shoe advisor and the full range of ASICS’ footwear, apparel and accessories.
The online shoe advisor is a key element to the brand’s online offering. It will provide consumers unable to benefit from ASICS’ in-store Foot ID service with an online solution, ensuring the specialist advice required for technical products is not overlooked. The renewed online shoe advisor will give consumers the closest match possible to their running needs, taking into account key personal information, foot type and the surface they run on.
CEO of ASICS Europe, Alistair Cameron commented:
“The ASICS website will mark a brand new chapter, complementing our stores and completing ASICS’ sales offer. The site incorporates a number of state-of-the-art features offering customers detailed product information and advice. As a true sports performance brand, we are confident this site will be the specialist sports destination.”
ASICS’ new online store will launch in the UK market due to its strong penetration of online sales and opportunity for growth. Further roll out to other European markets will then take place through 2014.
The online platform is currently being developed with agencies Amaze, Neoworks and Hybris, working in partnership with ASICS’ global headquarters in Japan.