South African Rugby Union (SARU) on Wednesday named true sports performance brand ASICS as the new technical apparel partner of the Springboks and their associated national teams.
The six-year deal runs from 1 January 2014 to 31 December 2019, taking in the Rugby World Cups of England 2015 and Japan – the birthplace of ASICS – in 2019.
As well as providing kit to the Springboks, ASICS will supply kit and apparel to their associated national teams – including the women’s and all age-group teams, as well as SARU referees.
“This deal with leading sports performance brand ASICS is a huge coup for SARU, and one we’re very excited about,” said Jurie Roux, SARU CEO. “We are entering an enormously important period for South African rugby, encompassing two Rugby World Cups, as well as a new Springbok era under coach Heyneke Meyer. ASICS’ high level technical apparel and global brand reputation will help us both on and off the field.
ASICS will provide SARU with the highest level technical apparel, benefitting from the expertise gained by research at the company’s Institute of Sport Science and provide specific technologies to improve performance, through posture management and muscle support. The new apparel will include compression fabrics to improve blood circulation, high-tech laser cut ventilation, ergonomic design and recycled materials.
Alistair Cameron, President and CEO of ASICS Europe B.V., said:
“ASICS has a long and proud tradition of partnering with athletes, teams and federations and we are extremely excited about expanding our cutting edge performance products into the rugby market and in particular working alongside one of the leading partners in that market – the South African Rugby Union.
“With South Africa providing huge growth potential, ASICS’ partnership with SARU is a chance for us to continue to build our brand awareness and positioning in the South African market, whilst also supporting the Springboks in their quest to become the number one rugby side in the world.”
Coverage of the announcement has been widespread across South Africa across broadcast, print and online media, including the examples below.
http://www.supersport.com/rugby/springboks/news/130828/Boks_get_a_new_kit_sponsor
http://www.iol.co.za/sport/rugby/springboks/saru-sign-major-sponsorship-deal-1.1569582#.Uh9Q2lHczwU
