ASICS ready to rock Neon Run as title sponsor

True Sport Performance brand ASICS UK has been announced as the new title sponsor of two Neon Run UK events. ASICS will lend its name and support to the worldwide phenomenon and biggest night-time spectacular that is ASICS Neon Run, launching in the UK this October.

The deal will see ASICS as the naming rights sponsor of the two events at Sunderland and Leeds in 2014 with the opportunity to extend the partnership to further events currently being developed.

As part of the deal, ASICS will be the title sponsor and exclusive footwear and technical apparel category sponsors of the events. The brilliant lights and colours of Neon Run perfectly reflect some of the latest ASICS footwear range and apparel ensuring our Neon runners travel the distance in comfort and look the part.

Cathy McGinnis, UK and Ireland Marketing Manager from ASICS, said “We are delighted with the partnership with the Neon Run event series.  This is an excellent opportunity for us to highlight our innovative footwear, apparel, and unique brand attributes to runners of all abilities.”

Neon Run is a 5km night-time spectacular run with four unique on-course neon zones of rock, disco, pop and iconic British music featuring lasers, black lights, strobes, dancers, and DJs to keep you entertained along the course. Neon Run events are currently held across Australia and South America and attract more than 10,000 people to each neon-charged event.

The event is set to light up the UK with the most innovative and mind blowing fun run, dance party ever seen on Saturday October 18, 2014 in Leeds and Saturday October 25, 2014 in Sunderland.

Entries for Neon Run UK are now open at the event website

Further Reading