Blog

Blog / February 13, 2019

PITCH APPOINTS MARK NORCUTT AS EXECUTIVE CREATIVE DIRECTOR

Pitch Marketing Group, the Soho-based independent marketing agency, has announced the appointment of Mark Norcutt in the new role of Executive Creative Director. Mark joins Pitch from a Creative Director role at Saatchi & Saatchi, where his 7-year tenure included…

Blog / February 5, 2019

What social media marketers can learn from the Fyre Festival Fiasco

By Dani Gray, Pitch Marketing Group: Marketed as the most exclusive and luxurious event to date, the shambles, otherwise known as Fyre Festival, has taught the PR industry a lesson in just how crazily powerful the use of influencers and…

Blog / February 1, 2019

Super Bowl LIII – by women, for women, Okurrr?

By Amy Robinson: A lot of time has passed since the era of Super Bowl commercials that demeaned women by portraying them as sex objects, but the negative result of this change has been that Super Bowl ads starring women…

Blog / January 25, 2019

TURNING ONE BLUE DAY INTO 21 DAYS OF POSITIVITY

Written by Rebecca Lewin and Sam Buckett So it was ‘Blue Monday’ this week, widely regarded as the most depressing day of the year. Rubbish, right? Well this year, the date fell on Monday 21st January and there is something…

Blog / November 19, 2018

RIMMEL WILL NOT BE DELETED

By Rebecca Lewin, Pitch Marketing Group: Posting on social media has become a pretty habitual part of day-to-day life. But negativity and abusive comments are also increasingly commonplace, and can be detrimental to the mental health and wellbeing of people…

Blog / October 17, 2018

Was McGregor vs Khabib a PR stunt?

By Jeremy Nestor: When Khabib forced Conor McGregor to tap out in the fourth round of their highly anticipated grudge match in Las Vegas last week, the chaotic scenes which ensued looked like something straight out of the Vince McMahon…

Blog / September 12, 2018

A new era for women’s football

Written by Amy Robinson, Senior Account Executive at Pitch Marketing Group Ask me about my interest in football or what team I supported one year ago and my reply would have been “eh no, not for me”. A big U-turn …

Blog / July 18, 2018

Creativity gives sponsorship a kick

They think it’s all over. It is now. And it’s not just the World Cup I’m talking about, as it seems that time’s also up for the traditional sponsorship of major events. In 2018, the World Cup proved once and…

Blog / June 21, 2018

GET YOUR STATS OUT FOR THE LADS

By Saskia Collins In true English fashion, during any major international footballing tournament a team of pundits will gather, whether that be Alan Shearer and Phil Neville on the BBC sofa or a bunch of friends down the local, to…

Blog / March 29, 2018

Crime and Punishment – Australian Cricket’s Ultimate Crisis

By George Williams: At the end of November last year, Cameron Bancroft and Steve Smith were all smiles in the aftermath of a resounding first Ashes test victory in Brisbane. Fast forward four months and the laughs and smiles of…