Blog

Blog / June 11, 2019

NIGHTMARE IN NEW YORK: Will Anthony Joshua’s loss impact his commercial value?

By Jeremy Nestor, Senior Account Executive at Pitch Marketing Group: When Anthony Joshua crashed to the canvas for the fourth time last Saturday night, the immediate reaction was one of absolute shock – with many pundits quick to label it…

Blog / May 15, 2019

THE GREATEST SQUAD ANNOUNCEMENT OF ALL TIME? LIONESSES 2019

Phil Neville unveiled the Lionesses squad for this summer’s World Cup in France one week ago today. In years gone by the news of the England team for a women’s football tournament would have been minimal, perhaps even none existent.…

Blog / May 9, 2019

The political marketing frenzy of Gen Z

By Dani Gray: There is no doubt that whilst commuting to work, or simply popping out for a sandwich in recent months, you’ll have had to grapple your way through herds of environmental protesters. Yet unlike the peace sign gesturing…

Blog / May 1, 2019

The Rise and Rise of Raheem – how England’s scapegoat became a national treasure.

By Chris Soult, Account Director – Pitch Marketing Group Fresh from picking up the Integrity and Impact Award at last week’s BT Sport Industry Awards, Raheem Sterling was this week named as the Football Writers’ Association Footballer of the Year,…

Blog / April 12, 2019

The increasing phenomenon of US college sport

By Alessandro Sansica: If you were asked to identify a popular sports tournament by the engagement stats below, what would your guess be? 100 million users watched this tournament digitally Videos on the tournament’s official social media platforms generated 135…

Blog / March 22, 2019

Women’s sport March-es on

By Amy Robinson Women’s sport is entering a new era and we can barely keep up with all the exciting announcements – March has been a BIG month! It started with the Red Roses winning the Grand Slam at the…

Blog / February 13, 2019

Pitch appoints Mark Norcutt as ECD

Pitch Marketing Group, the Soho-based independent marketing agency, has announced the appointment of Mark Norcutt in the new role of Executive Creative Director. Mark joins Pitch from a Creative Director role at Saatchi & Saatchi, where his 7-year tenure included…

Blog / February 5, 2019

What social media marketers can learn from the Fyre Festival Fiasco

By Dani Gray, Pitch Marketing Group: Marketed as the most exclusive and luxurious event to date, the shambles, otherwise known as Fyre Festival, has taught the PR industry a lesson in just how crazily powerful the use of influencers and…

Blog / February 1, 2019

Super Bowl LIII – by women, for women, Okurrr?

By Amy Robinson: A lot of time has passed since the era of Super Bowl commercials that demeaned women by portraying them as sex objects, but the negative result of this change has been that Super Bowl ads starring women…

Blog / January 25, 2019

TURNING ONE BLUE DAY INTO 21 DAYS OF POSITIVITY

Written by Rebecca Lewin and Sam Buckett So it was ‘Blue Monday’ this week, widely regarded as the most depressing day of the year. Rubbish, right? Well this year, the date fell on Monday 21st January and there is something…