Blog

Blog / April 12, 2019

The increasing phenomenon of US college sport

By Alessandro Sansica: If you were asked to identify a popular sports tournament by the engagement stats below, what would your guess be? 100 million users watched this tournament digitally Videos on the tournament’s official social media platforms generated 135…

Blog / June 11, 2019

NIGHTMARE IN NEW YORK: Will Anthony Joshua’s loss impact his commercial value?

By Jeremy Nestor, Senior Account Executive at Pitch Marketing Group: When Anthony Joshua crashed to the canvas for the fourth time last Saturday night, the immediate reaction was one of absolute shock – with many pundits quick to label it…

News / June 4, 2019

BT BACKS ENGLAND IN WIDEST EVER LEAD PARTNERSHIP WITH THE FA

BT has signed a five-year deal with The FA to become the exclusive lead partner for all England representative teams and home of the national game, Wembley Stadium. The ground-breaking partnership will see the BT logo appear on all training…

Blog / May 15, 2019

THE GREATEST SQUAD ANNOUNCEMENT OF ALL TIME? LIONESSES 2019

Phil Neville unveiled the Lionesses squad for this summer’s World Cup in France one week ago today. In years gone by the news of the England team for a women’s football tournament would have been minimal, perhaps even none existent.…

Blog / May 9, 2019

The political marketing frenzy of Gen Z

By Dani Gray: There is no doubt that whilst commuting to work, or simply popping out for a sandwich in recent months, you’ll have had to grapple your way through herds of environmental protesters. Yet unlike the peace sign gesturing…

News / May 2, 2019

From Toxteth and Enfield to Wembley: The Journey to The SSE Women’s FA Cup Final

The football journeys of Manchester City’s Nikita Parris and West Ham United’s Rosie Kmita have been brought to life in unique motion projections as the two clubs prepare to face off in The SSE Women’s FA Cup Final this Saturday.…

Blog / May 1, 2019

The Rise and Rise of Raheem – how England’s scapegoat became a national treasure.

By Chris Soult, Account Director – Pitch Marketing Group Fresh from picking up the Integrity and Impact Award at last week’s BT Sport Industry Awards, Raheem Sterling was this week named as the Football Writers’ Association Footballer of the Year,…