Blog

Blog / April 12, 2019

The increasing phenomenon of US college sport

By Alessandro Sansica: If you were asked to identify a popular sports tournament by the engagement stats below, what would your guess be? 100 million users watched this tournament digitally Videos on the tournament’s official social media platforms generated 135…

News / March 27, 2019

Pitch launches ‘A Matchday in Europe’ film for Hyundai

Hyundai has today released its first Pan-European video content featuring all five of its domestic football club partners. ‘A Matchday in Europe’ follows a group of fans from each of Hyundai’s partner clubs: AS Roma, Atlético de Madrid, Chelsea FC,…

Blog / March 22, 2019

Women’s sport March-es on

By Amy Robinson Women’s sport is entering a new era and we can barely keep up with all the exciting announcements – March has been a BIG month! It started with the Red Roses winning the Grand Slam at the…

Blog / February 13, 2019

Pitch appoints Mark Norcutt as ECD

Pitch Marketing Group, the Soho-based independent marketing agency, has announced the appointment of Mark Norcutt in the new role of Executive Creative Director. Mark joins Pitch from a Creative Director role at Saatchi & Saatchi, where his 7-year tenure included…

Blog / February 5, 2019

What social media marketers can learn from the Fyre Festival Fiasco

By Dani Gray, Pitch Marketing Group: Marketed as the most exclusive and luxurious event to date, the shambles, otherwise known as Fyre Festival, has taught the PR industry a lesson in just how crazily powerful the use of influencers and…

Blog / February 1, 2019

Super Bowl LIII – by women, for women, Okurrr?

By Amy Robinson: A lot of time has passed since the era of Super Bowl commercials that demeaned women by portraying them as sex objects, but the negative result of this change has been that Super Bowl ads starring women…