News / July 9, 2019

Pitch launches ASICS 10K film

ASICS released its new #ASICSLDN10K content today to promote the ASICS 10K in London on Sunday 21st July. The video tells the story of seventeen runners, exploring their personal motivations for running. The content aims to highlight the differences we all have for running, yet also the unifying impact of running together, and it’s positive mind-boosting effects.

The ASICS content involves a varied group of runners from around the country, from the likes of Leeds to Hampshire, who had all come together through groups such as The Running Charity and the ASICS FrontRunner community.

The video also explores the different kinds of music the different runners prefer to run to to motivate them and keep them going, such as Afrobeat, as well as their personal motivations in their life, which for some was a parent, and for others was themselves.

The video features Steven Oltay, 23, who turned to running at his lowest ebb, homeless and addicted to drugs. Weighing just seven stone and living out of a homeless shelter, he was introduced to The Running Charity, which offered him a discipline that helped him on a path to recovery: “For me running is a form of meditation – it’s a time where you can think, clear and renew. It’s something that not only helped me get clean but stay clean.”

Hadeel Haasan, 31, also turned to running at a low point in her life and she credits it for turning her life around: “Running is survival – it was the only thing I stuck to during those dark times and I genuinely don’t think I’d be alive today if it wasn’t for running.”

For Jamie Gane, running gave him a sense of freedom after he spent 14 years in a wheelchair following a leg amputation:“The transition from not walking at all to finally running was a really tough one but I just wanted to know what it was like to be like everybody else. I wanted to feel free and that’s what running is – freedom.”

ASICS is calling for runners to Run United at the ASICS London 10K on Sunday 21st July 2019 – no matter their race, creed, gender or beliefs – to celebrate the unifying impact of running and the inclusivity of London. The 10km route takes runners on a tour of London, past Big Ben, the London Eye and along the River Thames, and features live DJs and post-race festivities.

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