Pitch Productions has conceived and created a video for ASICS to promote their Running Lab in stores. The video features members of the public answering a series of questions, revealing that the majority of UK runners could be running in shoes that aren’t suitable for their own foot type: over three-quarters (79%) of runners surveyed could be unaware of their running style having never had a gait analysis (the test that examines an individual’s unique movement when running).
If runners are unaware of their running style and the type of shoe best suited to them, research has shown that they are at a higher risk of injury if they run in the wrong shoe.
Sports Podiatrist, Mick Habgood, advised on the importance of wearing the right shoe when running: “Research has shown that runners are at a higher risk of injury if they run in the wrong shoes, so I would always recommend runners to complete a gait analysis to ensure that they end up with the right shoe for them”.
To help runners reduce the risk of injury and find the right shoes for them, ASICS has launched the Running Lab at its flagship Regent Street store in London. The service provides an opportunity to have one-on-one time with ASICS FrontRunners – ASICS’ expert community of runners – to provide runners with a full gait analysis, advice on running style and a prescription for the right shoe for them.