Case Study / August 9, 2017

Beats By Dre

Be Heard

Working with Beats ambassador, Anthony Joshua, to promote the launch of the Be Heard campaign.
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Input

A partnership between two global powerhouses: audio brand Beats by Dre and World Heavyweight Champion, Anthony Joshua.

Insight

Anthony Joshua is a genuine brand ambassador, with the ability to inspire people from all backgrounds.

The Idea 

A series of events that would engage fans and media with an insight into both his personal story and the life of a supreme athlete.

Implementation 

Working with Beats1 presenter Julia Adenuga we created a unique ‘In Conversation With…’ event with AJ and Beats CEO, Luke Wood.

Media partnership with Hypebeast.

Impact

170,000 views of live stream on Hypebeast.

Combined social reach of nearly 250k.