Pitch PR, the UK’s leading sports communications agency, has today unveiled a new brand identity and is changing its name to Pitch Marketing Group; as well as launching a new division dedicated to branded content production.
Pitch Marketing Group will operate as a creative agency with a broader offering and diversity of clients. The agency will have three specialist divisions: PR, Partnerships and Productions, delivering integrated solutions for brands, rights holders and media clients.
Whilst sport and entertainment remain a key part of Pitch Marketing Group’s specialism, the agency is extending its expertise in the creation and delivery of mainstream consumer campaigns. Its new approach will encourage brands to ‘be distinctive’ to cut through cluttered marketing environments. Pitch will be applying a unique set of principles to create standout campaigns that deliver measurable business impact.
Henry Chappell, Chief Executive of Pitch Marketing Group, said:
“Pitch has gone from strength to strength in recent years and our repositioning will enable us to better communicate the award-winning work we’ve been doing for some time now.
Brands today know that they need to be culturally relevant to reach consumers, and that goes beyond just sport and entertainment. A broader offering with defined specialisms reflects our clients’ wants and needs. Increasingly we are being briefed to work across digital, social, sponsorship, design and content production, as well as PR, and accordingly we are building expert teams in each of those areas.
Our new brand identity and recruitment of an in-house content production team is
representative of the distinctive, content-led campaigns that we are creating.”
Pitch Productions is the latest addition to Pitch’s offering and will operate as an in-house creative studio, focusing on design, digital content & video production. The output of this division, which already services retained clients including Harlequins and Hays, is overseen by the agency’s Creative Director, Steve Munachen.
A specialist sponsorship strategy and activation team, Pitch Partnerships, was launched earlier this year with the appointment of Gavin Peters as Partnerships Director, and the team were recently appointed by TAG Heuer to activate its high-profile sponsorships in football, including the Premier League.
Pitch Marketing Group, which was formed in 2002 by Henry Chappell, has a marketleading
reputation thanks to a roster of high-profile clients including ASICS, Betfair, BT,
Channel 4, Chelsea FC, NBA, Red Bull, TAG Heuer and Yahoo. So far in 2016 the multi
award-winning agency has gained recognition at the D&AD, Sport Industry and CIPR awards, as well as being a finalist at the Cannes Lions International Festival of Creativity.
