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Pitch News
20.05.09
Fred Perry appoints Pitch to activate sports sponsorships in Centenary year.
Fred Perry has engaged Pitch to undertake a consumer campaign centred on the activation of the company’s sporting sponsorships in its centenary year.
Pitch has been appointed following the completion of a hugely successful campaign for Fred Perry’s sponsorship of the Urban Cup, a grass routes mass participation table tennis event for children. The project involved promotion of the Urban Cup itself as well as activation of leading British table tennis star, Darius Knight, and resulted in extensive print and broadcast coverage across national media.
Pitch will now instigate promotional campaigns to support Fred Perry’s entire portfolio of sports sponsorships – including a series of special events to maximize the company’s association with Andy and Jamie Murray to celebrate its 100th anniversary.
