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Pitch to create ‘best of breed’ network of independent agencies.

Pitch has today announced it is creating a new international network of independent agencies, to be called Sphere Network.

Sphere has been formed in partnership with Community, a market leading French sponsorship agency. Community have a roster of international clients including Tag Heuer for whom they have crafted an international motorsport sponsorship strategy.

Sphere is being launched with ESG in Singapore as the network’s first agency member.

Sphere will become the world’s first international network of independently-owned sponsorship agencies. It will provide sponsors, sports and cultural organisations with the opportunity to work with pioneering, market-leading local agencies on a global basis.

Henry Chappell, founder and CEO of Pitch, said:
“The launch of Sphere creates a genuinely innovative and distinctive offering in a competitive marketplace. The network will provide international clients with a potent fusion of local market specialists on a global basis, offering a dynamic, flexible, and results-orientated solution.

“The formation of Sphere is an important step in the development of Pitch as it enables us to offer an integrated approach to sponsorship and associative marketing on an international basis, building on our previous success in co-ordinating international communications campaigns in sport for major clients such as Sony Ericsson and the NBA.”

Sphere will be targeting international brands and corporations, and sporting, cultural and non-profit organisations. The agencies within the network will also be working together to share best practise, assist each other in broadening and extending their respective capabilities and to provide local market expertise across multiple territories for their existing client base.

Other agencies from Europe, North America and the Middle East will be added to the Sphere Network during 2009.
www.sphere-network.com