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Sportech appoints Pitch for consumer campaign.

The New Football Pools has called upon independent sports specialist agency Pitch to undertake a consumer campaign targeting a new generation of Pools players following a competitive pitch.

Pitch has been engaged with the aim of promoting key areas of The New Football Pools business, including key products such as Premier 10, Footy 15, Spot The Ball as well as the classic Football Pools offering.

Pitch will also undertake campaigns aimed at general brand awareness, supporting the launch of new game offerings and leveraging The New Football Pools associations with a series of ambassadors.

Pitch is a creative communications consultancy that specializes in sponsorship and sport. The London-based agency was founded by Henry Chappell in 2002 with the backing of Matthew Freud.

Pitch’s clients have included gaming organisations such as Betfair and Skybet, major international brands involved in sport sponsorship such as Hugo Boss, Sony Ericsson, Skandia and Roxy; sports governing bodies and properties, such as the NBA, Chelsea FC and London Wasps; as well as sports and media brands including Canterbury and Perform.