Rio Ferdinand is one of the finest footballers of his generation.

Pitch have worked with Rio for over years developing brand Rio Ferdinand establishing Rio as a significant player off the pitch as well as on it.

One of the first projects that Pitch worked with Rio on was the production of his hit ITV 1 show "Rio's World Cup Wind-Up's", Pitch undertook unit publicity for the programme generating significant press coverage in the build up to transmission during the 2006 FIFA World Cup.