International media relations for the world's best football team

When the Brazilian football team arrived in the UK to take part in a series of international friendly matches in the capital, Pitch were on hand to manage international media relations and publicity to ensure that the games played were a sell-out success.

Pitch undertook the strategic planning and delivery of high profile sports and mainstream PR activity to deliver pre-match publicity and awareness to drive ticket sales to matches. In addition, Pitch secured media partnerships with national UK newspapers to further promote the game while managing international media accreditation for over 400 media who assembled for the games.

The result, extensive media coverage across international, regional & broadcast media and sell out crowds for each game.