Maximising awareness of Sky Bet’s betting markets and driving customer acquisition.

Online bookmaker Sky Bet offers betting markets on all sports events as well as reality television shows and current affairs - whether it’s which team to win the champion’s league, who will be the first Premier League manager to be sacked or who will be crowned X-Factor winner.

Pitch provides Sky Bet with media relations support and manages cost-effective PR campaigns. Our work has included generating national news stories from Sky Bet odds, co-ordinating national media betting guides to major sports events such as the European Championships, facilitating and managing a two-year sponsorship deal with the Sports Journalists’ Association, securing broadcast interviews with Sky Bet compilers and establishing exclusive partnerships with national media titles.