Sales driven consumer PR campaigns for the leading sports equipment brand.

While football is at the core of the Mitre business, we are helping make the brand equally famous in netball, cricket and rugby.

Product pages are competitive places but we get Mitre talked about and written because we know our way around the media better than anyone else. And to get Mitre into the news pages, we come up with headline-grabbing stories like Wayne Rooney’s ‘face’ appearing on muddy Mitre ball!

We also create campaigns to maximise Mitre’s position as the official ball of the Football League, the Carling Cup & the Scottish Premier League such as the Pass It On viral, which has attracted nearly 120,000 views on YouTube alone. We also masterminded Mitre’s entry into cricket, creating a national grassroots initiative headed by the King of Spin, Shane Warne.