Maximising the value of Sony Ericsson's sponsorships in tennis.

Sony Ericsson’s global sponsorship of women’s tennis is the largest deal in women’s sport and has been turning heads since the telecoms giant turned to Pitch to give direction, narrative and focus to their involvement with the game.

With 69 tournaments taking place on five continents, our strategy is to deliver creative ways of making use of the tour’s most marketable assets – the leading players - and to create bespoke local campaigns using the sponsorship to drive sales and awareness in key markets.

From eye-catching innovations like the first ever game of tennis on water to promote the Sony Ericsson Open, to an iconic photo-shoot featuring six players syndicated in 67 countries, to launching Maria Sharapova as the company’s first global ambassador, Pitch has achieved international stand out for the brand through creative thinking with relevant executions.