Enhancing Skandia's partnership of British sailing with creative marketing communications.

We are making the most of Britain's sailing success by providing lead sponsor Skandia with the creative and strategic thinking to bring their involvement with the sport to a mainstream audience and to ensure that the Royal Yachting Association succeeds in growing the numbers involved in recreational and competitive sailing.

Ahead of Beijing, Pitch generated publicity for regattas, training camps and raised the profile of all the sailors going to China. The climax of our campaign was the iconic ‘Golden sailors’ photo-shoot, featuring some of Britain’s top medal hopes.
 
Pitch’s success in gaining stand-out coverage of the Skandia Team GBR sailors and support staff in the first half of 2008 alone produced coverage of over £8m in advertising equivalent value. It’s little wonder that Skandia has renewed its association with British sailing for another four years.