Building the club's off-field business into a global brand.

Chelsea FC may have got their sights set on the Premier and Champions Leagues but the club’s ambitions are not just limited to the football field.

With a portfolio that includes hotels, restaurants, a health club, a retail outlet, hospitality and conferencing facilities, the objectives of the brand and marketing team at Stamford Bridge are to increase existing revenue streams and open up new ones. How we help is marketing these facilities to new consumers, be they individuals or businesses, and also by strengthening ties with existing supporters and corporate partners.

Not many accounts have the FT’s How to Spend It, Conference and Incentive Travel and everything in between as target media. We engage with a vast array of media and manage a sustained media relations programme to ensure that our publicity campaigns, sales-driven promotions and creative stunts achieve editorial cut-through for one of the world’s biggest sports brands.