Positioning Canterbury as the world's most innovative sports brand on and off the pitch.

Pitch is building the brand’s credentials as an innovator in the wider sports apparel market and establishing the off-field fashion range throughout Europe.

We have have developed a fully integrated marketing campaign to build brand awareness and increase sales across the Canterbury range.

From product placement & launches throughout Europe to celebrity seeding, to activation of CCC's sponsorships in football, rugby and cricket, our work has resulted in sensational coverage in sports, news and fashion pages and a 34% increase in awareness and a 17% increase in sales.