Marks & Spencer appointed Pitch in 2009 to create and manage ‘Living The Dream’.

Living The Dream, a national promotional campaign as part of the leading retailer’s innovative partnership with Lewis Hamilton’s Vodafone McLaren Mercedes Formula One team.

www.livingyourdream.com allows children to construct their wildest dreams using speech, creative writing and illustration computer technology.

The competition runs alongside a unique ‘Living The Dream’ collection of grand-prix themed boyswear currently on sale at M&S. The range is enhanced by the personalised logos and identities of the team’s two drivers, former British world champion Lewis Hamilton and current world champion Jenson Button.